Case Study: Visiqua achieves 80% reduction in CPA and 5x affiliate PPC growth with Invoca

Using call tracking and analytics to get full visibility of the customer journey

Visiqua is a performance marketing agency that wanted to expand from traditional CPA traffic into pay‑per‑call to better serve high‑intent categories like insurance and home services. After trying several call‑tracking platforms that proved too basic, the agency needed a robust tech stack to track, manage, and optimize phone leads across its properties and affiliate network.

Visiqua implemented Invoca’s call tracking and Signal AI for instant call disposition, real‑time routing, and complete reporting, enabling live campaign optimizations and deeper attribution. As a result, Visiqua scaled its pay‑per‑call and affiliate PPC business 5x, cut a major insurer’s cost per acquisition by 80%, and achieved a 60% increase in conversion rate since 2017.

Visiqua

Jamie Sutton

VP Revenue & Product