Case Study: BoomTown achieves 63% more calls and 82% lower CPA with Invoca call intelligence

Using Invoca to Increase Conversions and Roi From Facebook Advertising

BoomTown, a software company that helps real estate agents manage leads and automate marketing, needed a better way to convert busy, mobile prospects from Facebook. Lead forms weren’t working—agents and prospects preferred to talk—so BoomTown shifted to video ads and a call-first conversion strategy to drive immediate phone conversations.

By integrating Invoca for Facebook to capture granular call attribution and call intelligence, BoomTown optimized budget allocation, encouraged prospects to call sales, and improved lead quality. The campaign delivered a 63% lift in call volume, an 82% drop in CPA, a 20% increase in revenue, and a 35% increase in sales from call-generated leads.

BoomTown

Brock Ward

Digital Marketing Manager