Case Study: Progrexion achieves 40% sales lift and 9% lower CPA with Invoca call tracking & analytics

Progrexion Speeds Consumer Access to Tailored Credit Services With the Help of Invoca Call Tracking and Adobe Experience Cloud

Progrexion, which helps consumers improve their credit through brands like creditrepair.com, credit.com and the Lexington Law Firm, faced a common digital-era problem: many prospects research online but convert by phone, and the company had little visibility into which marketing channels or content were driving inbound calls, leaving customer journeys fragmented and campaign performance unclear.

By integrating Invoca call tracking and Signal AI with Adobe Experience Cloud and Progrexion’s CRM, the company built a single customer ID and unified view that links online and offline touchpoints for better segmentation, personalization and optimization. The solution delivered clear business impact: a 40% increase in sales and signups, a 9% reduction in cost per acquisition, and integrated online/offline insights that improved customer experience and marketing effectiveness.

Progrexion

Steven Jones

Associate Director, Testing and Optimization