Case Study: Sylvan Learning achieves 33% more leads from paid search with Invoca

How Sylvan Learning Increased Leads by 33% from Search Marketing with DAC Group and Invoca

Sylvan Learning, a K–12 tutoring provider with 35+ years of experience and over 750 North American locations, partnered with DAC Group to manage paid search and other digital channels. Their challenge was incomplete conversion attribution—many enrollments began as phone calls—so DAC needed accurate call data to measure true cost per lead and optimize campaigns for more enrollments.

DAC integrated Invoca’s call-tracking and conversation-intelligence platform with ad platforms, Google Analytics, and Sylvan’s lead database, and used whisper routing and AI-driven call analysis to improve agent conversations and identify underperforming locations. The result: a 33% increase in leads from paid search with no increase in cost per lead, and recognition with a Best Education Online Campaign award.

Sylvan Learning

Seth Lueck

Senior Online Marketing & SEM Manager