Case Study: VITAS Healthcare achieves higher digital marketing ROI and improved caller experience with Invoca Signal AI

Using Invoca Signal AI to Maximize Digital Marketing ROI and Improve Caller Experience

VITAS Healthcare, the U.S. leader in end-of-life care, handles tens of thousands of calls a year and needed call-tracking that matched its mission to deliver fast, personalized phone experiences. Its legacy platform lacked granular attribution, required manual call screening, struggled with integrations and HIPAA compliance, and forced market-by-market campaign setups that made measuring ROI and referral sources unreliable.

By deploying Invoca and Signal AI, VITAS automated call classification, improved IVR and call routing, and integrated call data into its martech stack to surface what callers actually say and where referrals originate. The outcome: new visibility into hundreds of monthly referral calls, a 3‑minute reduction in hold time, and consolidation of campaigns from thousands to fewer than 100—enabling faster optimization and a smoother caller experience.

VITAS Healthcare

Jeff Stewart

Assistant Vice President of Digital Communications