Case Study: Vivint achieves a 76% increase in new customers generated by marketing with Invoca

Vivint - Customer Case Study

Vivint Smart Home, a leader in smart home technology, needed to make its data-driven marketing more effective by closing the loop between online interactions and phone calls. The digital team already tracked rich web data and ran A/B tests, but lacked visibility into which campaigns, pages, or devices drove inbound calls—calls that convert about 30% higher than form leads—so they risked optimizing toward fewer sales.

By deploying Invoca’s call intelligence platform, Vivint tied online behavior to offline calls and provided sales agents with real‑time caller context. A/B testing revealed landing page B drove 38% more calls, and within two months optimizations lifted landing‑page call response by 70%, increased inbound calls by 33%, and helped marketing generate 76% more new customers, contributing to a record sales year.

Vivint

Taylor Rose

Director of Marketing Operations