Case Study: Angel Reyes & Associates achieves 10x more cases signed with Invoca

Angel Reyes & Associates uses Invoca to get attribution for marketing-generated phone leads and to automatically score calls in the contact center

Angel Reyes & Associates, a leading personal injury law firm in Texas, needed a better way to connect its phone-based conversions to the marketing campaigns driving them. The firm also struggled to manually review calls at scale as its contact center grew, making it harder to coach agents and improve conversion rates.

Invoca helped Angel Reyes & Associates attribute phone leads to specific channels, campaigns, ads, and keywords, while integrating with Salesforce to capture the full customer journey. Invoca also automated call scoring for quality assurance, improving coaching and collaboration between marketing and sales. The results included optimized marketing spend, better agent performance, and a 10x increase in cases signed.

Angel Reyes & Associates

Elliot Johnson

Chief Marketing Officer