Case Study: Greg Smith Equipment Sales achieves 32% increase in ROAS and 24% more SEM‑attributed revenue with Invoca

Greg Smith Equipment and Seer Interactive use Invoca to increase paid search ROI

Greg Smith Equipment, a long-standing distributor of automotive shop equipment that sells online, by phone, and in showrooms, worked with agency Seer Interactive to drive more revenue from paid search. Their challenge was that high-value phone calls were a blind spot—Seer needed accurate, closed-loop attribution that included call conversions so they could optimize campaigns and bidding with real revenue data.

They implemented Invoca conversation intelligence to capture click IDs and keyword-level call attribution, link call outcomes to Greg Smith’s revenue records, and push per-call revenue into Google Ads and Microsoft Advertising for smart bidding. Within a year this approach produced a 32% increase in ROAS and paid search revenue and allowed Seer to attribute 24% more revenue to SEM calls.

Greg Smith Equipment Sales