Case Study: CallEngine achieves 500% increase in call volume and 360% sales growth with Invoca call intelligence

Driving More Calls and Revenue With Complete Caller Data

CallEngine is a performance-based marketing agency that uses its owned brands and distribution to drive high‑converting phone calls for service providers. Led by CEO Ryan McVey, the team’s mission was to improve conversions and the customer experience through data‑driven marketing, but they lacked actionable caller data across online and offline channels and needed to reduce wasted paid media spend by tracking and measuring calls from every source.

By integrating Invoca’s call intelligence, CallEngine captured caller attributes, recordings and key‑press data, fed those insights into Google, Facebook and media buy teams, and tuned IVR routing and SMS workflows to better match callers with buyers. The result was dramatic: a 500% increase in total call volume, 25–30% month‑over‑month growth, and a 360% increase in sales from CallEngine‑generated calls, along with improved campaign efficiency and ongoing expansion plans.

CallEngine

Ryan McVey

Co Founder and CEO