Case Study: HealthMarkets achieves 10X increase in agent appointments with Invoca’s call marketing platform

HealthMarkets Increases Agent-Appointments Ten Fold with Invoca’s Call Marketing Platform

HealthMarkets, a national health insurance agency licensed in all 50 states, faced a surge of new shoppers after U.S. healthcare reform and needed to scale marketing that drove inbound calls while measuring performance across online, offline, and mobile channels. Because most healthcare purchases are completed offline, calls were a critical but previously opaque part of the customer journey.

Using Invoca’s call marketing platform (dynamic 800 numbers, RingPool and CRM integration), HealthMarkets tied calls to specific campaigns, landing pages and keywords and tracked call outcomes through Microsoft Dynamics to measure true ROI. The results: inbound calls converted at 20–25%, agent appointments rose tenfold in two months, sales topped projections by 20%, and cost per lead dropped by 50%, with calls representing a major share of paid-search and offline leads.

HealthMarkets

Mike Stahl

SVP Direct to Consumer