Case Study: Mercury Healthcare achieves accurate campaign attribution and increased patient lifetime value with Invoca

Using Invoca to drive more appointments and increase patient lifetime value

Mercury Healthcare is a 30‑year‑old, data‑driven informatics and technology company that partners with over 1,000 hospitals to deliver seamless patient engagement and marketing services. Because 88% of healthcare appointments are scheduled by phone, Mercury needed enterprise‑scale call attribution—its prior provider couldn’t handle large campaigns with many trackable numbers—so the company sought a solution to tie phone calls to specific marketing sources and feed a 360° patient view into its engagement platform.

By implementing Invoca’s scalable RingPool dynamic number insertion and conversation intelligence, Mercury can pinpoint the exact marketing interaction behind each appointment call and automatically push caller data into patient records and martech systems. The solution enabled full end‑to‑end attribution across hundreds of campaigns (hundreds of thousands of calls), clearer ROI measurement, smarter budget allocation, richer patient profiles for personalization, and measurable increases in patient lifetime value and contribution margin.

Mercury Healthcare

Collin Jarman

Manager of Web Tracking & Tag Management