Case Study: Ochsner Health enhances ad targeting and unifies data with Invoca

Using Invoca to personalize patient experiences

Ochsner Health, the largest non-profit academic healthcare system in Louisiana, needed to make smarter use of a limited marketing budget while improving ad targeting and driving more patient appointments. The organization used Invoca to better connect marketing efforts with patient interactions and personalize the patient experience.

Invoca helped Ochsner Health unify data across the organization, giving teams shared visibility into performance and strategy. As a result, Ochsner Health improved marketing efficiency, enhanced ad targeting, and increased appointment generation from its campaigns, helping maximize the impact of every marketing dollar.

Ochsner Health

Amber Welch

VP of Digital Marketing & Platforms