Case Study: Aspen Dental optimizes media spend and call routing with Invoca

Aspen Dental Uses Invoca to Spend Its Marketing Budget Smarter

Aspen Dental, a dental support organization with more than 1,000 locations nationwide, needed a better way to track phone call conversions, measure campaign-level attribution, and reduce long call wait times. Before working with Invoca, the team had limited visibility into lead quality and struggled to optimize media spend and call routing.

Invoca provided Aspen Dental with call attribution and real-time integration into its media platforms so the team could optimize bids in flight and track the full patient journey from click to call to conversion. Invoca also enabled smarter IVR-based call routing to connect callers with the best agent faster, helping reduce wait times, improve conversion rates, and lower CPA through better campaign optimization.

Aspen Dental

Sam Fitzgerald

Sr. Manager of Integrated Media