Case Study: Freshpaint achieves 50% lower CPC with Invoca

Using Invoca’s Freshpaint integration, this healthcare provider cut cost-per-click 50%

Freshpaint, a healthcare provider in the orthopedic surgery and musculoskeletal care space, needed a better way to connect digital ad spend to real patient outcomes, especially booked appointments that often happened over the phone. Using Invoca’s HIPAA-compliant call tracking and analytics, the team was able to move beyond clicks and impressions and see which campaigns were actually driving valuable patient calls.

Invoca implemented AI-powered call tracking to capture, transcribe, score, and analyze inbound calls, while Freshpaint supported the privacy-centric flow of conversion data back into ad platforms like Google and Meta. As a result, Freshpaint cut cost per click by 50% on its top two service lines and improved marketing efficiency and ROI by shifting spend toward the campaigns that generated booked appointments.

Freshpaint