Case Study: Atria Senior Living drives more qualified phone leads with Invoca

Atria Senior Living Uses Invoca to Improve Lead Quality

Atria Senior Living, one of the largest senior living providers in North America, needed a better way to evaluate the quality of phone leads coming from paid marketing channels. Using Invoca, the team wanted to drive more qualified calls to community sales directors while lowering the cost per lead.

Invoca helped Atria Senior Living track not just the number of phone leads, but their quality and the questions callers were asking. With those insights, the team updated its website and marketing to improve lead qualification, resulting in smarter marketing optimizations and more high-quality leads at a lower cost.

Atria Senior Living

Amie Spellman

Director of Digital Marketing