Case Study: Spectrum Retirement Communities achieves a 20% reduction in resident turnover and flattens the COVID-19 curve with Invoca

Helping to “flatten the curve” in a pandemic with a proactive communication campaign built on Invoca conversation intelligence

Spectrum Retirement Communities, a Denver-based operator of 48 retirement, assisted living, and memory care locations across 10 states, had to pivot instantly when COVID-19 struck in early 2020. The company suspended its lifestyle-focused marketing, halted in-person visits, and faced the urgent challenge of keeping residents and families safe and informed while managing rapidly changing rules and concerns.

Spectrum formed a multidisciplinary task force and used Invoca’s AI-powered conversation intelligence and Signal AI to roll out 24/7 toll-free hotlines, create a COVID-19 phrase‑spotting signal, centralize messaging, and shift to virtual tours—implementing the plan in about 30 days. The initiative routed 16,000+ COVID-related calls through Invoca, helped keep infection rates to about 1% in the first six months, earned 160 positive reviews, and reduced resident turnover by 20%.

Spectrum

Jeff Arduino

National Director of Sales and Resident Experience