Case Study: Acadia Healthcare achieves 25% increase in call volume and scalable, high-accuracy marketing analytics with Invoca

Getting Scalable, High-Return Marketing Analytics without a Data Science Team

Acadia Healthcare, a leading behavioral-health provider with nearly 600 cities and roughly 290 uniquely branded locations, faced a scaling challenge as call volume surged (about 180,000 monthly) and call routing grew increasingly complex across more than 2,000 destination numbers. Their legacy call-tracking system couldn’t keep up—attribution accuracy fell to 85% and the platform required large teams to manage data, phone numbers, and routing, limiting their ability to optimize marketing and measure true performance.

By implementing Invoca’s call-tracking platform and native integrations (Kenshoo, Optimizely, Google Analytics), Acadia centralized attribution and automated bidding, enabling marketing to manage campaigns with two people instead of eight to ten and make changes in minutes. The result: 25% higher call volume (180k to 225k), 95% conversion attribution accuracy, a 5% increase in margins translating to millions in revenue, and a 7% lift in admissions.

Acadia Healthcare

Ryan Beagan

Senior Vice President of Marketing and Communications