Case Study: Empire Today achieves 200% revenue growth and 2,000 additional monthly calls with Invoca

Invoca Enabled Empire Today to Expand into New Marketing Channels

Empire Today, the national shop-at-home flooring and window treatment company known for its iconic "800-588-2300, Em-pire, Today!" jingle, faced a marketing dilemma: changing TV viewing habits threatened the effectiveness of its long-running TV campaign, yet the company needed to expand into new channels without losing the attribution that shows which campaigns drive high-quality calls.

By implementing Invoca’s cloud-based call intelligence and IVR, Empire expanded into mobile search, print, radio and partner channels while maintaining real-time attribution and segmentation from its legacy 800-number campaign. Invoca’s ZIP-based routing and call analytics improved lead quality and caller experience, enabling faster marketing optimizations; results included an incremental 2,000 calls per month from new channels, improved customer satisfaction, and a 200% increase in revenue through those channels.

Empire Today

Dan Altman

Marketing Manager