Case Study: Comfort Keepers achieves 59% more Google Ads calls and 50% lower cost-per-call with Invoca

Comfort Keepers and Search Discovery Use Invoca’s AI to Drive More Customers and Caregivers from Google Ads

Comfort Keepers, a leading in‑home senior care franchisor with 650+ locations, needed to drive both new customers and qualified caregivers to individual franchise territories. Most responses came by phone (about 70% of sales leads and 50% of job inquiries), but national marketing had little visibility into which ads, keywords, or pages drove calls or what happened on those calls.

Working with Search Discovery, Comfort Keepers implemented Invoca’s keyword- and session-level call tracking and AI conversation intelligence to capture, transcribe, score, and attribute calls—pushing disposition and lead-quality data into Google Analytics and Search Ads 360. The result: 59% more annual calls from Google Ads, a 20% increase in paid-search sales inquiries, a 50% increase in phone sales conversions from paid search, and a 50% reduction in cost-per-call.

Comfort Keepers

Bryan Huber

Worldwide Vice President, Digital Marketing