Case Study: DigitalMojo achieves $500,000 in high-margin revenue and 227% ROI with Invoca Call Performance Marketing

Cover Digitalmojo’s Partnership with Invoca Delivers $500,000 in High-Margin Revenue

DigitalMojo is a performance-based marketing firm that runs a state-of-the-art call center for major brands like Dish Network, AT&T and Comcast. To grow revenue on a model that only pays for actual sales, they needed new ways to increase call volume, improve call quality, and optimize paid-search traffic to raise their revenue per call.

DigitalMojo licensed Invoca’s call-performance marketing platform and RingPools keyword tracking and worked with Invoca’s media services to syndicate partner campaigns and deploy new marketing tactics. In six months the partnership generated more than $500,000 in new revenue, delivered a 227% ROI, lowered cost per call, doubled the volume of quality calls and monetized call traffic previously unmonetizable, producing net new sales for clients.

Digitalmojo

Martin Smith

Chief Executive Officer