Case Study: Digital Market Media achieves 1,000% YoY revenue growth with Invoca

Using Invoca Active Conversation Intelligence to Scale Its Business and Launch New Contact Center Operations

Digital Market Media (DMM), a pay‑per‑call leader in insurance and finance marketing, faced limits with its legacy leads platform as it tried to scale and launch remote onshore call center operations. The old system was complex, lacked granular campaign attribution and conversation analytics, and provided no built‑in compliance or call‑center features—blocking growth and the ability to deliver high‑quality, compliant inbound calls to clients.

Switching to Invoca’s Active Conversation Intelligence gave DMM end‑to‑end visibility from campaign to call to conversion, real‑time analytics for optimization, compliant call routing, and agent‑level tracking and motivation. That enabled DMM to open and operate a remote call center and dramatically improve performance: 1,000% YoY revenue growth, 600% YoY increase in call volume, and a 110% YoY lift in conversion rate.

Digital Market Media

Kyle Andersson

Director of Operations