Case Study: Edufficient (higher‑education advertising agency) achieves 100% exclusive, transparent high‑quality inbound calls with Invoca

Invoca and Edufficient Offer Clarity In The Murky World Of Higher Ed Lead Generation

Edufficient, a leading higher-education advertising and vendor-performance agency, partnered with Invoca to solve a persistent industry problem: opaque, potentially non‑compliant lead sources and low contact rates. Schools needed a way to guarantee 100% exclusive, transparent inquiries tied to real intent so they could confidently allocate marketing spend and reduce compliance risk.

Using Invoca’s call‑marketing platform—unique campaign phone numbers, real‑time geo‑routing, call recording, analytics and click‑to‑call—Edufficient shifted focus to qualified inbound calls that are fully traceable to marketing sources. The results: mobile/exclusive calls became about 80% of inbound volume, calls now account for roughly 15% of overall lead generation, interview rates improved 100–200%, and call‑in leads enroll at up to twice the rate of form leads.

Edufficient

Tom Ferarra

Chief Executive Officer