Case Study: Direct2Market Digital Media Solutions achieves 100% higher conversion rates and 40% more revenue per call with Invoca

Pay-per-call agency switches to Invoca to optimize campaign performance and increase ROI for clients

Direct2Market Digital Media Solutions (D2M) is a pay-per-call agency that buys and sells calls across 70+ verticals for advertisers, agencies and affiliates. The company needed a transparent, easy-to-use call tracking solution because its prior platform relied on manual spreadsheets and pivot tables, making reporting unsustainable at scale and preventing advertisers and publishers from confidently validating performance.

D2M switched to Invoca for call tracking and analytics, enabling point-and-click, real-time reporting, better advertiser-to-call matching, and visibility into IVR, routing and fulfillment issues. As a result D2M saw a 100% increase in conversion rates and 40% increases in both earnings per call and revenue per call, plus improved routing efficiency and faster issue resolution.

Direct2Market Digital Media Solutions

Zach Bradley

Chief Operating Officer and Partner