Case Study: Apollo Interactive achieves higher call conversions and a streamlined caller experience with Invoca

Apollo Interactive Talks About Using Invoca To Streamline The Caller Experience

Apollo Interactive is a digital marketing agency that generates leads for health and life insurance carriers and relies heavily on phone calls to move consumers toward purchase. Their challenge was ensuring each inbound call is answered by the right agent and converts—despite varying channel mixes, mobile-heavy traffic, and occasional call-center outages or other disruptions that depress conversion rates.

Using Invoca, Apollo implemented call tracking, IVR and Real-Time Routing with custom rules and an algorithm that prioritizes connect rates and routes callers based on responses (policy type, age, start date, etc.). The solution automates routing during fluctuations, surfaces channel-level ROI, and uses call duration as a quality signal—resulting in more calls connected to the best-fit agents, improved conversion performance, higher-quality leads, and more efficient marketing spend.

Apollo Interactive

Todd Anderson

VP of Insurance