Case Study: Amplifon’s Miracle‑Ear drives high‑value franchise leads and boosts call center and media efficiency with Invoca

Driving High-Value Franchise Leads with Conversation Intelligence

Miracle-Ear, the franchised hearing-aid division of Amplifon with over 1,500 U.S. locations, faced a complex mix of national and local marketing and relied on phone calls for roughly 80% of digital conversions. The organization needed granular, user- and campaign-level attribution to understand true cost per appointment, separate high-value calls from directions or spam, and optimize media spend across hundreds of franchisees.

Miracle-Ear implemented Invoca Active Conversation Intelligence and Signal AI, training models on call dispositions and feeding call-outcome signals into Adobe, Google, Facebook, and BI tools. Within months they achieved ~90% accuracy on appointment signals and 96% on spam, cut spam calls by 65% in one month, increased call-center agent efficiency by 15%, and improved media efficiency by 16%, driving double-digit digital marketing performance gains.

Amplifon

Nataly Huff

Director of Digital Marketing