Case Study: Nemours Children’s Health achieves 45% more marketing-driven leads with Invoca

Nemours Children’s Health uses Invoca to get attribution for marketing-driven calls and identify issues harming call conversion rates

Nemours Children’s Health, one of the nation’s largest pediatric health systems, needed better attribution for the phone calls that drive most of its new patient leads. While online scheduling was already being tracked, the team lacked visibility into which marketing campaigns were generating high-quality calls and booked appointments. To solve this, Nemours Children’s Health used Invoca call tracking and AI to understand the performance of its marketing-driven calls.

Invoca helped Nemours Children’s Health identify which calls led to appointments and uncover contact center issues affecting conversion rates, such as low answer rates and voicemail routing. With these insights, the team optimized campaign spend, improved coordination with call centers, and achieved a 45% increase in marketing-driven leads. Invoca also gave the team clearer ROI reporting they could share with leadership.

Nemours Children’s Health

David Chase

Director of Digital Marketing & Consumer Engagement