Case Study: Aragon Advertising achieves unified pay-per-call tracking and 20% efficiency gains with Invoca

Mastering Pay-per-call With an Integrated Platform Strategy That Brings Data From Clicks and Calls Together in One Place

Aragon Advertising is an award-winning performance marketing agency focused on affiliate marketing, lead generation, and pay‑per‑call. As its pay‑per‑call business scaled rapidly, Aragon needed to unify click tracking and Invoca call‑tracking data into a single, affiliate‑accessible platform to improve transparency, reporting, and campaign optimization.

Aragon migrated to Everflow and built a deep integration with Invoca so call record IDs and transaction data sync in one place, enabling affiliates to access offers, simplifying billing, and allowing drilldowns into individual calls. The unified platform delivered actionable insights and consolidated reporting, driving a 20% efficiency gain, helping build the #1 worldwide pay‑per‑call network and fueling 300% growth in its affiliate business in the first year.

Aragon Advertising

Eric Famoso

Director of Sales