Case Study: Frontier Airlines achieves higher response rates and revenue with Invoca

Frontier Airlines - Customer Case Study

Frontier Airlines faced the challenge of reducing its high customer acquisition costs. They lacked the marketing intelligence to understand why campaigns succeeded or failed and could not identify which prospects offered the highest lifetime value. This made it difficult to optimize their marketing spend across different regions.

They implemented Invoca, using its custom data fields to add over 100 attributes to their call analysis, from customer demographics to journey touchpoints. This solution from Invoca allowed them to focus on the most profitable customer segments. As a result, Frontier achieved a 66% improvement in response rates, a 50% increase in revenue, a 58% decrease in cost per sale, and generated an additional $4 million in revenue.

Frontier Airlines

Bryan Flores

Frontier Airlines