Case Study: Alpaca Audiology Achieves Full Visibility into Lead Quality with Invoca

Alpaca Audiology Improves the Contact Center Experience with Invoca

Alpaca Audiology, one of the largest independent networks of audiological care clinics in the United States, needed better visibility into the quality of the phone leads driving its contact center and a clearer way to connect marketing efforts to appointments and revenue. The team turned to Invoca to help track and understand its full lead generation funnel.

Using Invoca, Alpaca Audiology gained deep analytics on contact center performance and phone lead attribution, including which campaigns drove leads, appointments, show rates, product testing, and revenue conversions. Invoca helped Alpaca Audiology improve the contact center experience and take its business to the next level by giving the team full visibility into lead quality and measurable conversion outcomes.

Alpaca Audiology

Karma Dunnel

VP of Contact Center Operations