Case Study: MoneySolver achieves 30% higher ROAS and doubles contact-center close rates with Invoca

Using Invoca to get marketing attribution and improve close rates

MoneySolver, a national financial services company, depended heavily on phone leads from digital campaigns and affiliates but lacked granular call attribution and a scalable way to measure agent performance. Their legacy call-tracking made it hard to see which campaigns or partners drove quality leads, and sampling-based QA couldn’t ensure consistent coaching across 100+ agents.

Implementing Invoca let MoneySolver attribute every call to the exact webpage, campaign or keyword, push call conversions into Google Ads, validate affiliate lead quality, and apply AI conversation analytics with tailored scorecards to QA every call and refine scripts. The result: a 30% increase in ROAS, a twofold increase in contact-center close rates, fewer affiliate billing disputes, and improved agent coaching and engagement.

MoneySolver

Mark Roblez

Director of Call Center Operations