Case Study: Tapjoy achieves tens of thousands of high-quality inbound calls with Invoca's call performance marketing

Calls Ring Up Rewards for Loyalty Member Programs

Tapjoy, a mobile value-exchange ad network with hundreds of millions of users, wanted to expand its affinity-marketing model to include call-based actions but had no way to manage or credit phone calls. Advertisers such as insurers and financial firms prefer phone leads for consultative sales, so Tapjoy needed a solution that would drive and verify qualified inbound calls while still rewarding users for completing offers.

By integrating Invoca’s call performance marketing (including RingPool, auto-dialing, IVR and quality filters) into Tapjoy’s Mobile Value Exchange, mobile users can place tracked calls to advertisers and receive rewards when qualifying criteria are met. The integration generated tens of thousands of high-quality calls within months—calls comparable in intent to search leads and averaging 15+ minutes for qualifying offers—helping advertisers like Allstate connect with motivated prospects while expanding offer options for loyalty members.

Tapjoy

Mihir Shah

President and CEO