Case Study: Home Franchise Concepts achieves increased returns from digital ad campaigns with Invoca

Home Franchise Concepts uses Invoca to get attribution for marketing-driven phone leads and route callers to business locations more efficiently

Home Franchise Concepts, one of the largest home improvement franchising systems, needed a way to attribute marketing-driven phone leads and improve call routing to the right local locations. Before using Invoca, the company could track form fills but not the phone calls generated by digital campaigns, making it hard to measure ROI, optimize ad spend, or verify lead quality across its many brands and franchise territories.

Invoca provided call tracking and IVR routing across Home Franchise Concepts’ 10 brands and 2,600 territories, integrating with tools like Google Ads and Google Analytics 4. With Invoca, the company gained visibility into high-quality calls and appointments, improved pay-per-call vendor accountability, and cut unnecessary calls to the corporate office by 50%, while also improving the customer experience and returns from digital ad campaigns.

Home Franchise Concepts

Allie Todisco

Sr. Marketing Analytics Manager