Case Study: National Marketing Resources achieves a 90% conversion rate with Invoca's call marketing automation platform

Call Center Reaches 90% Conversion Rates with Invoca’s Technology

National Marketing Resources (NMR), a Lehi, Utah–based organization that uses large-scale direct mail to drive seminar registrations, struggled to get accurate conversion data because toll-free numbers drew wrong-number and customer-service calls. Managing about 12 campaign numbers at a time while sending roughly 300,000 mailers weekly (over 1 million monthly) left call center agents handling unsalable volume and skewed campaign reporting, making it hard to tell which mailings were truly effective.

NMR implemented Invoca’s call marketing automation platform and dedicated promotional toll-free numbers with robust reporting and a 90-day recycling policy, giving each campaign a clean, trackable number and an easy-to-use interface for nontechnical staff. The result: purely salable calls, conversions rising to about 90% (up from below 80%), 50% higher course attendance overall, the highest attendance ever for a new event, and measurable time savings for IT and call center teams.

National Marketing Resources

David Jones

Director of Client Services