Case Study: Carpet Guys achieves 45% more attributed phone calls with Invoca

Carpet Guys uses Invoca to get attribution for the calls its marketing campaigns drive and collaborate more effectively with the sales team

Carpet Guys, a home services flooring retailer, needed better attribution for the phone leads generated by its marketing campaigns. While its online form tracking was strong, the company lacked visibility into call performance, making it hard to measure ROI, allocate budget effectively, and collaborate with the contact center team. Carpet Guys turned to Invoca for call tracking and attribution.

Invoca implemented session-level call attribution with dynamic number insertion and AI-powered conversation insights, giving Carpet Guys a clear view of the customer journey from ad click to phone call. As a result, Carpet Guys attributed 45% more phone calls to paid search, improved budget decisions, and strengthened coordination with its contact center team through shared reporting, call recordings, and transcripts.

Carpet Guys

Tommy Kash

Marketing Director