Case Study: Clutter achieves real-time customer insights and targeted promotions with Invoca

Eliminating the Guesswork About the Customer Journey

Clutter is a storage-on-demand service that picks up, catalogs, stores and returns customers’ belongings across major U.S. markets. Although many customers converted by phone, Clutter’s marketing team had little visibility into the pre-call journey—which campaigns, landing pages or search keywords were driving calls—so they couldn’t reliably measure campaign performance or tailor messaging.

By integrating Invoca with Google Ads and placing dynamic Invoca numbers on landing pages, Clutter gained 1:1 call tracking, real-time webhooks and caller-level insights that flow to the call center. The platform enabled just-in-time promotions, more meaningful A/B testing and granular ROI measurement—resulting in real-time lead insights, more relevant customer experiences, and data-driven marketing decisions.

Clutter

Liora Simozar

Senior Product Manager