Case Study: Dispatch Health achieves 50% increase in conversions and 50% lower CPC with Invoca

Using Invoca Call Tracking & Analytics to Understand the Customer Journey and Increase Marketing ROI

Dispatch Health, an in-home urgent care provider, faced a major marketing blind spot: most patient conversions happened by phone, but the team couldn’t attribute calls to specific campaigns or tactics. New CMO Andrea Pearson needed a way to measure every marketing action—whether digital ads, mailings, or partnerships—and use that data to optimize spend and messaging.

By implementing Invoca call tracking and analytics, Dispatch Health gained granular call data to personalize messaging, improve call routing and speed, and optimize ads and landing pages. Within 90 days they saw a 50% increase in conversion rates, 100% higher call volume, and a 50% decrease in cost-per-click, enabling better attribution and higher marketing ROI across channels.

DispatchHealth

Andrea Pearson

Chief Marketing Officer