Case Study: C2 Education achieves 150% more enrollments and 40% lower cost per lead with Invoca

C2 Education Uses Invoca to Drive and Convert More Phone Leads at a Lower Cost

C2 Education, a national test-prep and tutoring provider with 180+ centers, relied heavily on phone calls generated by a mix of online and offline marketing. They needed better visibility into which channels drove calling prospects and a way to route callers so contact center agents handled new leads while local centers served current customers.

By deploying Invoca conversation intelligence—integrated with Google Analytics and their CRM—and implementing custom IVRs and dynamic call routing, C2 Education now qualifies and routes callers in real time and gives agents screen-pops with marketing and location context. The changes boosted contact-center enrollments by 150%, cut cost per lead by 40%, increased the share of contact-center calls that are leads from 15% to 50%, and improved the overall caller experience.

C2Education