Case Study: Brady Corporation achieves a 40% increase in paid search ROI with Invoca call intelligence

Brady Corporation - Customer Case Study

Brady Corporation, a global manufacturer of labels, signs, printing systems and safety devices, faced a measurement gap: many higher‑value transactions occurred via inbound phone calls that weren’t being attributed to paid search or keywords, preventing accurate ROI calculation and budget justification.

By implementing Invoca’s call intelligence and integrating call-level data (keyword, campaign, call duration) with Google Analytics, AdWords and Salesforce, Brady achieved full paid‑search attribution. They found paid search drove three times the revenue previously recorded, realized a 40% increase in paid‑search ROI, reallocated budget to generate more high‑quality calls, and enabled retargeting of missed‑call leads to boost future conversions.

Brady Corporation

Andy Carlson

Global Director, Data and Analytics