Case Study: CARiD achieves 260% ROAS increase with Invoca

Invoca gives CARiD complete attribution for marketing-driven phone leads, enabling smarter optimizations

CARiD, the online automotive parts and accessories retailer, needed better attribution for high-ticket products with longer sales cycles and complex conversion paths. The company wanted to capture phone call conversions from paid channels like Google Ads and Meta Advertising so it could allocate ad spend more accurately and improve ROAS. Invoca helped CARiD address this challenge with call tracking and attribution.

With Invoca, CARiD set up robust call tracking, routed conversions into Google Ads and Meta, and used the insights to shift budget toward the best-performing campaigns. The result was a clearer view of which calls drove revenue, allowing CARiD to scale premium product campaigns and achieve a 260% increase in return on ad spend (ROAS).

CARiD

Volodymyr Boiko

Director of SEM