Case Study: Kinetic achieves higher lead quality and 7x ROI with Invoca

Kinetic - Customer Case Study

Kinetic, a telecommunications provider, needed to improve alignment between marketing and sales while coping with pandemic-driven demand and a lack of visibility into which campaigns were actually producing quality leads. It also wanted a more efficient way to perform sales call quality assurance and coaching, and it used Invoca’s AI-powered conversation intelligence platform to help address these challenges.

Invoca gave Kinetic full-funnel attribution across online and offline channels and automated QA on 100% of sales calls, helping the team optimize media spend, improve lead quality, and coach agents more effectively. The results included 7x ROI in the first eight months, 150% of the 2020 net subscriber goal after 10 months, a 17% reduction in paid search CPA, and a 40% increase in average revenue per sales call.

Kinetic

Lorenzo Clark

Vice President of Sales