Case Study: Rentokil achieves better call tracking and smarter campaign optimization with Invoca

Using Invoca to track calls and improve experiences at locations

Rentokil, a global pest control and home services company, needed a scalable enterprise call tracking solution to understand and improve the phone calls driven by its marketing across multiple brands. The company turned to Invoca to gain consistent call experiences and clearer attribution for urgent customer calls coming in to local locations.

Invoca implemented enterprise-grade call tracking with call recordings, transcriptions, and Signals, plus integrations with Google Ads, Google Analytics, Google Campaign Manager, and Microsoft Advertising. Rentokil now has a single source of truth for call conversions, can audit lead quality, spot service issues in real time, and optimize media spend more effectively; the migration of more than 3,500 phone numbers was completed smoothly, helping improve call outcomes and deliver an additional ROI lift.

Rentokil

James McGinn

Head of Paid Media