Case Study: Plymouth Rock Assurance New Jersey achieves real-time campaign visibility and increased conversion rates with Invoca

Identifying Customer Touch Points and Optimizing Marketing Spend in Real Time

Plymouth Rock Assurance, a fast-growing insurer across the Northeast, relies heavily on phone calls to guide customers through the often stressful process of buying auto and home insurance. The company needed better visibility into which marketing campaigns and vendor sources were actually driving high-value call-center traffic so it could allocate marketing dollars more effectively and close more sales.

By deploying Invoca’s AI-powered call tracking and analytics, Plymouth Rock gained real-time insight into the last touchpoints for purchase calls, centralized call routing and prioritization, and campaign-level performance across more than 200 initiatives. The platform enabled quicker vendor feedback and marketing reallocation, leading to higher conversion rates and stronger alignment between marketing and sales activities.

Plymouth Rock Assurance New Jersey

Melissa Robinson

Manager, Consumer Marketing