Case Study: Insperity achieves 40% more marketing-driven sales calls with Invoca

Insperity - Customer Case Study

Insperity, a B2B HR services provider, needed better attribution for phone leads generated by its marketing campaigns and wanted to reduce dropoff in its long IVR process. Before working with Invoca, the team relied on caller self-reporting for call attribution, which created inaccurate data and made it harder to measure campaign performance.

Using Invoca, Insperity gained granular call attribution data, integrated it into its martech stack, and built a shorter, testable IVR to improve the caller experience. The results included 785 more sales calls in a year, a 40% increase in marketing-driven sales calls over three years, and 12% fewer disconnected calls, helping Insperity improve ROI and reduce wasted ad spend.

Insperity

Chris Todd

Manager of Marketing Analytics and Automation