Case Study: Renewal by Andersen boosts return on ad spend with Invoca

Using Invoca to boost ROAS and improve contact center performance

Renewal by Andersen, the window replacement division of Andersen Corporation, needed better visibility into phone-call conversions, which were among its most valuable leads. Before using Invoca, the company couldn’t fully attribute calls or accurately determine lead quality, making it hard to optimize marketing spend, manage nationwide campaigns, and bill affiliates correctly.

Invoca helped Renewal by Andersen gain full attribution for every phone call and measure not just call volume but also sales-lead quality. By integrating Invoca with Google Ads and Google Analytics and using its Signals for lead validation, Renewal by Andersen improved return on ad spend, decreased cost per acquisition, and identified test program performance 2–4 weeks faster, saving tens of thousands of marketing dollars.

Renewal by Andersen

Alex Balasis

Marketing Analyst