Case Study: 1-800-GOT-JUNK? achieves a 10%+ increase in bookings and closes the attribution loop with Invoca

Using Invoca to Connect Offline Conversions to Paid Search and Close the Attribution Loop

O2E Brands’ flagship franchise, 1-800-GOT-JUNK?, faced a critical attribution blind spot: while paid search drove heavy mobile traffic and click-to-call volume, the team couldn’t link those calls to job outcomes or prove ROI to franchise partners. PPC specialists and Google lacked reliable outcome data, leaving Smart Bidding and campaign decisions without the call-level insight needed to optimize spend.

Working with Google Canada and Invoca, O2E implemented Invoca’s AI-driven call tracking using Google Click ID to stream CRM-recorded call outcomes back into Google Ads and Smart Bidding. The integration closed the attribution loop, delivering clearer ROAS and franchise confidence — driving a >10% increase in bookings with no extra spend, a >20% boost in call conversion rate, and a >30% rise in booked calls.

1-800-GOT-JUNK?

Marie Fitzgibbon

Director