Case Study: Lexington Law achieves 630% sales growth and 1,200+ publisher reach with Invoca

How Progrexion Marketing Increased Sales and Distribution for Lexington Law with Invoca

Progrexion Marketing, the chief marketer behind Lexington Law, had a successful online affiliate program but struggled to scale its high-converting phone-based sales because its in-house call tracking relied on manual number distribution and was hard to roll out across large affiliate networks like Commission Junction. They needed a way to add phone-driven conversions to many partners quickly without the operational burden of issuing and managing promo numbers.

By adopting Invoca’s call performance marketing platform—integrated with major affiliate networks and featuring dynamic number insertion, pay-per-call tracking and tiered commission models—Progrexion rapidly scaled distribution and improved publisher incentives. The program grew to more than 1,200 publishers, generated 300–400 calls per day and about 400 new clients per month, delivered 630% total sales growth and averaged roughly 53% month-over-month growth, with publisher payouts up to $60 per sale.

Lexington Law

Travis Hopkins

Affiliate Manager