Case Study: Physicians Mutual achieves 2x higher Google Ads conversions and lower CPA with Invoca

Using Invoca to increase conversions, reduce CPA, and improve ad targeting

Physicians Mutual, a financial services and insurance company, needed better insight into the phone leads generated by its marketing because insurance buyers often call before purchasing. The company partnered with Invoca and its call attribution/conversation intelligence platform to understand which campaigns, ads, and keywords were driving high-quality calls and real conversions.

Using Invoca, Physicians Mutual tracked call performance, connected the data to Google Ads smart bidding, and identified spam calls and policy interest signals to improve targeting and reduce wasted spend. The result was a 2x increase in Google Ads conversions, lower cost per acquisition, and improved marketing ROI.

Physicians Mutual

Tori Reavis

Program Manager