Case Study: Star Media Network achieves 20% conversion rates and 50% call‑volume growth with Invoca

Ad Agency Drives More Conversions Letting Consumers Talk

Star Media Network, an ad agency specializing in print, radio, TV and mobile marketing, faced the common agency challenge of driving more high-quality phone leads while keeping cost per acquisition down. With multiple clients, channels and publishing partners—and limited visibility into offline media performance—they needed a way to track inbound calls, measure lead quality, and scale distribution without eroding ROI.

They implemented Invoca’s call marketing platform to unify tracking, analytics and partner management, and used IVR-based lead scoring to control call treatment by channel. The platform gave clear channel- and partner-level insight, enabling smarter budget allocation and real-time quality filtering. As a result Star Media managed over 50 partners, drove 200,000 calls in Q2 2013 (a 50% increase from Q1), boosted client call volume by ~30–35% and achieved average conversion rates around 20%.

Star Media Network