Case Study: 3 Day Blinds achieves better marketing attribution and call-driven sales insights with Invoca

How 3 Day Blinds Supercharged Mobile Search With Invoca

3 Day Blinds, a custom window treatment company, needed a way to understand which marketing channels were driving phone appointments and sales, since 70% of its appointments are booked over the phone. Using Invoca, the company wanted better attribution across paid search, social, website, direct mail, TV, and radio campaigns.

3 Day Blinds implemented Invoca dynamic call tracking for digital channels and static Invoca phone numbers for offline campaigns, giving the marketing team campaign-level visibility across online and offline sources. As a result, 3 Day Blinds could see which channels generated revenue-driving calls and found that 48% of sales came from calls and 17% of leads came from call-only campaigns, while also discovering mobile paid search was a key high-converting channel.

3 Day Blinds

Dan Williams

Chief Revenue Officer