Case Study: YDesign Group achieves a 37% increase in ROAS and eliminates wasted ad spend with Invoca

Shining a light on ad spend ROI to eliminate waste and optimize campaign performance

YDesign Group, the parent company of online retailers such as YLighting, Lumens, and YLiving, sells lighting and home furnishings to customers who often research extensively and place orders by phone. The company invested heavily in paid search to drive those calls but lacked call-tracking insight, so it couldn’t tell which keywords or campaigns were actually delivering profitable phone conversions.

By integrating Invoca’s AI-powered call tracking with Adobe Experience Cloud and feeding call-conversion data into Google Ads, YDesign Group built a data-driven bidding strategy, refined its ROAS model, and added call metrics to daily dashboards. The outcome was tighter targeting and reallocated spend away from unprofitable campaigns, eliminating wasted ad spend and driving a 37% increase in return on ad spend.

YDesign Group

Jesse Teske

Web Analytics Manager